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During the pre-state period the Zionist Yishuv in Palestine developed four key strategies:
• The widespread use of the term Palestine in tandem with Eretz Israel in Zionism (late 19th century until 1948).
• Appropriation of Arab names, hybridisation of names of Jewish settlements and indigenisation of the settlers.
• Instrumentalisation of the myth-narratives of the Bible and ‘restorationist’ biblical archaeology: Hebrewisation and biblicisation of Palestinian Arabic toponyms.
• Utilisation of the toponymic lists of the Palestine Exploration Fund and the works of Western biblical archaeologists.
Reference: Palestine A Four Thousand Year History - Nur Masalha
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