我们常被告知，音乐和电影产业之所以如此沉迷于性，是因为“性别有卖点”，也就是说，大众渴望性，想要看到它、消费它。因此，这些产业只是在满足一种已经存在的需求。

Why is the music and movie industry so sex-obsessed? We are told that it is because “sex sells,” i.e., that the masses want sex, they want to see that and consume that. So these industries are simply meeting an already existing demand.

其实，这些行业是在制造需求。它们把无耻强行灌输给人们，直到人们产生依赖。毒品的扩散也是同样的方式。没有人天生想吸入烟雾。没有人醒来时想把致命的化学物质注入静脉。没有人天生渴望饮用腐臭的、由腐烂的水果和蔬菜发酵而成的东西。这些都是人为制造的欲望：这些行业每年花费数十亿美元，通过广告和其他形式的文化操控，把它们植入人们的心中，直到人们以为这些欲望是自然产生的，因而必须去追求和满足。

In reality, these industries are creating the demand. They are forcing shamelessness down people’s throats until they create a dependency. It works the same way with the proliferation of drugs. No one naturally wants to inhale smoke. No one wakes up wanting to inject deadly chemicals into the veins. No one naturally desires to drink the rancid, rotten fermentation of putrid fruits and vegetables. These are all artificial desires that these industries spend billions of dollars a year implanting into people’s hearts by way of advertising and other forms of cultural engineering, until people think that these desires are naturally arising and therefore must be pursued and fulfilled.

这就是为什么西方道德如此具有自然主义色彩。按照这种道德观，最道德的事情就是依照自然的人权和自然的人类利益行事。自由主义人权体系正是建立在这一基础之上的。但几乎没有人去追问：这些权利和利益究竟有多“自然”？即便它们确实是自然的，又是谁决定了我们在道德上必须遵循任何“自然”之物行事？

This is why Western morality is so naturalistic. According to it, the most moral thing is to act in accordance with natural human rights and natural human interests. This is what the liberal human rights regime is predicated on. But no one cares to ask, well how natural are these rights and interests? And even if they are natural, who decided we are morally required to act in line with whatever is “natural”?