大多数媒体内容是根据何者能获得最高消费量来决定的。内容生产者先判断人们最可能消费什么，再据此生产内容。这是对知识、艺术与创造力的颠倒，所以它被称为"内容"，而不是"言论"、"写作"、"论述"、"美学"、"艺术表达"等等。内容并非出于对真理、美与意义的追求，而仅仅是对金钱的空洞追逐。二十世纪早期的西方哲学家（例如马克思主义者）已经注意到艺术的商品化，但即便是他们，也无法想象当今媒体已经堕落到何等深度。 当今媒体内容最具颠覆性的一点在于，它常常以深刻、有意义、感人肺腑的面貌示人。然而事实是，许多此类内容经过精心设计，用来人为地激发观众的这些情感，因为这种反应与更多的消费、更多的金钱、更大的利润相关。这是一台冰冷、没有灵魂的机器，却披着爱、真理，甚至正义的外衣。这当然是虚伪。而生活在虚伪风气中的危险在于，我们会在不知不觉中也沾染上这种模式，在自己的表达中把形式置于实质之上，追求引起回应，而非追求haqq（真理），追求造物者之外的造物的认可；于是我们的心逐渐变硬，习惯了虚假之物而不再面对实相，沉溺于一个虚假的dunya（今世），充斥着赝品般的意义。

Most media content is determined on the basis of what will have the highest consumption. Content producers determine what people are most likely to consume and then generate their content on that basis. This is an inversion of knowledge, art, and creativity, which is why it’s called “content” and not “speech,” “writing,” “discourse,” “aesthetics,” “artistic expression,” and so on. Rather than be driven by a pursuit for truth, beauty, and meaning, content is literally nothing but the hollow pursuit of the dollar. Western philosophers (e.g., Marxists) noted this commodification of the arts earlier in the 20th century, but even they could not imagine the depths to which present media have sunk. What is so subversive about media content today is that it often presents itself as profound, as meaningful, as sentimental, and heart-felt. The reality, though, is that much of that content is carefully engineered to artificially induce those emotions in the consumer because that reaction correlates with more consumption, more money, more profit. A cold, soulless machine that wraps itself in a chemise of love, truth, even justice. This, of course, is hypocrisy. And the danger for us living in an ethos of hypocrisy is that we will unknowingly take on that modality in our own expression, prioritizing form over substance, aiming to elicit a response instead of aiming for haqq, pursuing approval from creation instead of the Creator, our hearts, in turn, hardening as we become accustomed to the fake stuff instead of Reality, wallowing in an ersatz dunya of pseudo-significance.