This third part of the surah addresses its central question in a different way to that of its earlier parts. It speaks of the fate of the ‘Ad and other townships around Makkah. Towards Hud, their brother, whom God sent as His messenger, they adopted a similar attitude to that of the idolaters in Makkah towards Muhammad, their brother and Gods messenger. Both raised the same objections. Hud answered them in the splendid manner of prophets, but within the limits of his human ability and the mission assigned to him. When they paid no heed to his warnings, they were smitten by God’s punishment that left them utterly destroyed. Although they were more powerful, wealthy and intelligent than the Makkan unbelievers, none of this was of any avail to them. Nor did their alleged deities, which they claimed would bring them closer to God, avail them of anything.

The Makkan unbelievers are also reminded of the fate their own ancestors met, given they too had adopted the same attitude. They are told in no uncertain terms that they will suffer the same fate. The surah also shows them the line the Divine message follows: it is consistent and unchanging. Likewise, God’s law applies to all and does not change. We see the tree of faith with firm roots, its branches stretched wide across the generations. It is the same faith for all times and communities.

Remember that brother of the 'Ad who warned his people who lived in the Valley of the Sand Dunes. Other warners have come and gone both before and after him. He said: 'Worship none but God. I fear lest suffering befall you on a terrible day' (Verse 21)

The brother of the ‘Ad is the Prophet Hud (peace be upon him)

who is mentioned here by his position as a brother to his people. This highlights the relation of mutual love and care that existed between him and his people, which should have made them more responsive to his call and motivated them to think well of him and what he taught. The same bond existed between Muhammad (peace be upon him) and his people who similarly opposed him.

The ‘Ad used to build their homes on the high sand dunes in a valley in the south of the Arabian Peninsula, said to be near Hadramawt.1 God in His glory directs His messenger to remember Hud and how he warned his people at the Valley of the Sand Dunes. This to give him encouragement as he realizes that Hud was similarly rejected by his people.

Such remembrance also serves to remind the Makkan unbelievers of the fate of those earlier communities that rejected Gods messages.

Hud warned his people, but he was not the first messenger to warn his community. Other messengers did the same before him: “ Other warners have come and gone both before and after him” Those messengers came close to him in time and place as also far from him.

The chain of Gods messages is a continuous one, and the warnings are given at all times. This whole issue is familiar to all. Hud gave them the same warnings given by all messengers to their communities:

“ Worship none but God. I fear lest suffering be fall you on a terrible day” (Verse 21) Worshipping God means faith at heart and a code of living.

To discard all this inevitably leads to terrible suffering in this present life, or in the life to come, or in both. When reference is made to a day, as it is made here, it means the Day of Judgement when the suffering is far greater and more terrible.

What response did Hud’s people give him for his caring instructions and warnings? “They said to him: 'Have you come to turn us away from our gods? Bring, then, upon us that with which you threaten us, if what you say is true. (Verse 22) Their response betrays mistrust, lack of understanding, rejection of the warning, hastening the punishment he warned them against, arrogance and a persistent adherence to false beliefs.

For his part, Hud receives all this with patience, showing the manners that behove a prophet. He makes no personal claims as he outlines his attitude and makes his limits clear to them: “He said: 'Only God knows when it will come. I only convey to you the message I am entrusted with; but I see that you are insolent people. (Verse 23) I am giving you this warning as I was commanded to do, but I do not know when such punishment falls, or what form it will take. All this is known to God alone. I am only delivering a message entrusted to me, making no further claim. “But I see that you are insolent people” (Verse 23) What could be more foolish and insolent than to give such a hostile reception to a brother who is only offering sincere and honest advice?

With this image of death and destruction, the surah addresses the present generation who follow in the ‘Ad’s footsteps, giving them a telling reminder:

We had securely established them in a manner in which We have never established you; and We had endowed them with hearing, and sight, and hearts. Yet nothing did their hearing, sight and hearts avail them since they persisted in denying God's revelations. They were overwhelmed by the very thing which they had mocked. (Verse 26)

Those very people who were destroyed by the stormwind had once been established in the land in a way that had not been granted to the Arabs of Makkah. This is a general reference to what they had been given of power, wealth, knowledge and life’s luxuries. They were also endowed with sharp faculties of hearing and sight, as well as hearts.

The Qur’an uses different ways of referring to the faculty of understanding, citing it alternatively as heart, mind or brain, when all refer to the same ability. Yet none of these faculties was of any use as the ‘Ad rendered them useless when “they persisted in denying God's revelations” (Verse 26) Denying Gods revelations suppresses senses and faculties and screens them from His source of light and understanding, blunting them altogether. “ They were overwhelmed by the very thing which they had mocked. (Verse 26) This refers to the punishment they were warned about and which they derided.

The lesson to be drawn here is that no one should ever be too proud of his power, wealth or knowledge, thinking that these can afford him absolute protection. We see in what happened to the lAd a natural power being used against people, destroying them and all that they enjoyed.

Nothing was left of them except their empty and desolate dwellings.

Winds are a universal power operating all the time in accordance with the system God has placed in the universe. He may use them to destroy certain places as part of His overall scheme of things. There is no need, then, within this context, to upset or disrupt the universal system, as some people mistakenly suggest. The One who has put the system in place is the One who has determined the fates of individuals and communities. Every single thing, event, movement and person are taken into account within the overall system and the operation of His law. Like all other universal powers, winds are controlled by God, fulfilling the role He has assigned to them and to the universe. The same applies to humans at whose disposal God has placed certain universal powers. When people undertake something, they are in fact fulfilling the role assigned to them by God, for His purpose. Their freedom of action and choice is part of the overall law that ensures universal harmony. Indeed everything is set according to a fine measure, with nothing falling short or causing disruption.

This part of the surah concludes by drawing peoples attention to the lessons learnt from the fates suffered by the communities in the areas not far from around Makkah:

We have also destroyed other communities that once lived around you, and We gave Our message in various ways so that they might return to the right way Why did those whom they had set up as deities beside God, hoping that they would bring them nearer to Him, give them no help? Indeed, they utterly failed them. Such were their lies and such their false inventions. (Verses 27-28)