Da'vat — og'diruvchilik va rag'batlantirish harakatidir. Biror kishini Islomga chaqirish, uni chaqirgan narsasiga moyil qilish va unda unga qiziqish uyg'otish demakdir. Shu sababli Islomga da'vat faqat so'z bilan cheklanmaydi, balki moyil qiladigan va qiziqish uyg'otadigan har qanday narsani, so'z yoki amal shaklida bo'lishidan qat'i nazar, o'z ichiga oladi. Demak, da'vat amallar va so'zlar orqali yetkaziladi. Musulmon o'z amaliy sadoqati bilan tili bilan chaqirgan narsaning tirik namunasini ko'rsatadi va haqiqatga amal qilish orqali Islomning haqiqiy qiyofasini namoyon etadi.

Da’wah is an act of inclination and encouragement. If you call a person to Islam it means you incline him towards what you called him to and generate his interest in it. Therefore, the da’wah to Islam is not restricted to speech only, but includes whatever inclines and creates interest, of speech or action. Thus, the da’wah is conveyed in the form of actions and speech. The Muslim, by his own adherence, gives the living example of what he calls to with his tongue, and manifests the true image of Islam by adhereing to the truth.