Da'wah wata alama ce ta karkatarwa da karfafawa. Idan ka kira mutum zuwa Musulunci, ma'anarsa ka karkatar da shi zuwa ga abin da ka kira shi zuwa gare shi, kuma ka haifar masa da sha'awa a cikinsa. Saboda haka, da'awar zuwa Musulunci ba ta takaituwa ga magana kawai ba, tana kunshe da duk abin da ke karkatarwa da haifar da sha'awa, ko na magana ko na aiki. Don haka ana isar da da'awah ta hanyar ayyuka da magana. Musulmi, ta hanyar biyayyarsa da kansa, yana ba da misali mai rai na abin da yake kira zuwa gare shi da harshensa, kuma yana bayyana hoton gaskiya na Musulunci ta hanyar riko da gaskiya.

Da’wah is an act of inclination and encouragement. If you call a person to Islam it means you incline him towards what you called him to and generate his interest in it. Therefore, the da’wah to Islam is not restricted to speech only, but includes whatever inclines and creates interest, of speech or action. Thus, the da’wah is conveyed in the form of actions and speech. The Muslim, by his own adherence, gives the living example of what he calls to with his tongue, and manifests the true image of Islam by adhereing to the truth.