11.1 Jima'i Yana Sayarwa, Kamar Yadda Magunguna Ke Sayarwa
11.1 Sex Sells, The Same Way Drugs Sell
Ana tambayar dalilin da yasa masana'antar waka da fina-finai ke mayar da hankali sosai kan jima'i. Ana gaya mana cewa dalilin shine "jima'i na sayarwa" wato jama'a suna son jima'i, suna son ganinsa da cinyewa, don haka waɗannan masana'antu kawai suna biyan buƙatar da ta riga ta wanzu.
Why is the music and movie industry so sex-obsessed? We are told that it is because “sex sells,” i.e., that the masses want sex, they want to see that and consume that. So these industries are simply meeting an already existing demand.
In hakika, waɗannan masana'antu ne ke haifar da buƙatar. Suna tilasta rashin kunya a kan mutane har sai sun haifar da dogaro. Haka abin yake da yaɗuwar miyagun ƙwayoyi. Babu wanda a dabi'ance yake son shaƙar hayaƙi. Babu wanda yake tashi yana son allurar sinadarai masu kisa a cikin jijiyoyinsa. Babu wanda a dabi'ance yake sha'awar shan ruwan ɓataccen ferment na 'ya'yan itatuwa da kayan lambu da suka lalace. Waɗannan duk sha'awoyi ne na wucin gadi da waɗannan masana'antu ke kashe biliyoyin daloli a kowace shekara wajen dasawa cikin zukatan mutane ta hanyar talla da sauran nau'ikan injiniyancin al'ada, har sai mutane sun yi tunanin cewa waɗannan sha'awoyi suna tasowa a dabi'ance, saboda haka dole ne a bi su a cika su.
In reality, these industries are creating the demand. They are forcing shamelessness down people’s throats until they create a dependency. It works the same way with the proliferation of drugs. No one naturally wants to inhale smoke. No one wakes up wanting to inject deadly chemicals into the veins. No one naturally desires to drink the rancid, rotten fermentation of putrid fruits and vegetables. These are all artificial desires that these industries spend billions of dollars a year implanting into people’s hearts by way of advertising and other forms of cultural engineering, until people think that these desires are naturally arising and therefore must be pursued and fulfilled.
Ga dalilin da ya sa ɗabi'ar Yammacin Duniya ta kasance mai dogaro da abin da yake na halitta ke nan. Bisa ga wannan ɗabi'a, abu mafi kyau da za a yi shi ne a yi aiki daidai da haƙƙoƙin ɗan Adam na halitta da kuma muradan ɗan Adam na halitta. Tsarin 'yancin ɗan Adam na sassaucin ra'ayi ya dogara ne a kan wannan. Amma babu wanda ya damu da tambayar: ya waɗannan haƙƙoƙi da muradai suke na halitta haka? Kuma ko da sun kasance na halitta, wane ne ya yanke hukunci cewa wajibi ne a kanmu mu yi aiki daidai da duk abin da ake kira "na halitta"?
This is why Western morality is so naturalistic. According to it, the most moral thing is to act in accordance with natural human rights and natural human interests. This is what the liberal human rights regime is predicated on. But no one cares to ask, well how natural are these rights and interests? And even if they are natural, who decided we are morally required to act in line with whatever is “natural”?