在伊斯兰国，广告的主题会有所不同，广告的呈现方式也会不同。那些诱人的手法和“强硬推销”，助长了物质主义的驱动，而这种驱动在我们的社会中正造成巨大的破坏。这一切导致一种观念：奢侈品是必需的，人们不择手段地去获取。由此形成了一个富者愈富、欲壑难填，而贫者连基本需求都无法满足的社会。

Not only would the subject of advertising be different in the Islamic State, but also the way in which things are advertised would be different. For adverts with their inticing manner and ‘hard sell’ contribute to the materialistic drive that is so damaging in our society. This all leads to an attitude that luxuries are needed, to be acquired by fair means or foul, creating a society where the haves want more, and the have-nots have not even their needs met.