12.4 Hashamatlar ehtiyoj emas
12.4 Luxuries are not Needs
Islom Davlatida reklama mavzusi boshqacha bo‘libgina qolmay, narsalarning reklama qilinish usuli ham boshqacha bo‘lardi. Chunki reklamalar o‘zlarining jalb qiluvchi uslublari va "qattiq sotuv" usullari bilan jamiyatimizda juda zararli bo‘lgan moddiyparastlik intilishiga hissa qo‘shadi. Bularning barchasi hashamatli narsalar zarur, ularni halol yo‘l bilan yoki harom yo‘l bilan bo‘lsa ham qo‘lga kiritish kerak, degan qarashga olib keladi va natijada boy bo‘lganlar yanada ko‘proqni xohlaydi, kambag‘allarning esa hatto ehtiyojlari ham qondirilmaydigan jamiyat vujudga keladi.
Not only would the subject of advertising be different in the Islamic State, but also the way in which things are advertised would be different. For adverts with their inticing manner and ‘hard sell’ contribute to the materialistic drive that is so damaging in our society. This all leads to an attitude that luxuries are needed, to be acquired by fair means or foul, creating a society where the haves want more, and the have-nots have not even their needs met.