Allah Ta'ala alimtuma Muhammad ﷺ miongoni mwa watu waliokuwa fasaha na wenye ulimi safi (yaani katika lugha). Walikuwa na masoko na maonyesho ya msimu ambamo walishindana kwa usafi, uzuri na ufasaha wa mashairi yao. Shairi lililoshinda lingeandikwa kwa dhahabu na kutundikwa juu ya kuta za Ka'bah, ambayo ilikuwa mahali pao pa heshima na patakatifu zaidi. Habari hizo zingeenea, na makabila yangepata fahari na heshima kupitia jambo hilo. Ndani ya hali hiyo, Allah Ta'ala alimpa Muhammad ﷺ muujiza wa aina ile ile, au wa jamii ile ile, ambayo walijivunia na kuheshimiwa nayo. Ulikuwa ni usemi wa Kiarabu uliotumia herufi na semi zile zile ambazo walitungia mashairi yao, na ulikuwa ni Kalamu ya Allah (maneno yake) ambayo ilikuwa ya kimuujiza na isiyoweza kuigwa (haiwezekani kwa binadamu kuiga).

Allah Ta’Aalaa sent Muhammad (saw) amongst a people who were eloquent and pure of tongue (i.e. in language). They had seasonal markets and fairs in which they would compete in respect to the purity, beauty and eloquence of their poetry. The winning poetry would then be written in gold and hung upon the walls of the Ka’bah which was their most sanctified and sacred place. The news would then spread and the tribes would gain pride and honour through this. Within this reality Allah Ta’Aalaa provided Muhammad (saw) with a miracle which was of the same kind or within the same category that they found pride and honour in. It was Arabic speech utilising the same letters and expressions that they would formulate their poetry from and it was the Kalaam (speech) of Allah that was miraculous and inimitable (impossible for humans to replicate).

Mwenyezi Mungu aliwapa changamoto Waarabu kwa Qur'ani kwa kuwataka walete kitu kama hicho na kinachofanana nacho, na hata walete Sura moja tu inayofanana nayo. Mwenyezi Mungu Ta'ala amesema:

Allah challenged the Arabs with the Qur’aan by challenging them to bring something similar and like it and indeed even to just bring one Soorah that was similar to it. Allah Ta’Aalaa said: