Alloh Taolo Muhammad (saw)ni til jihatidan fasohatli va sof tilli bo‘lgan bir xalq orasiga yubordi. Ularda mavsumiy bozorlar va yarmarkalar bo‘lib, ular unda she’rlarining sofligi, go‘zalligi va ta’sirchanligi bo‘yicha raqobatlashardilar. G‘olib chiqqan she’r oltin bilan yozilib, ularning eng muqaddas va sharofatli joyi bo‘lgan Ka’baning devorlariga osib qo‘yilardi. Shunda xabar tarqalardi va qabilalar bu orqali faxr va obro‘ orttirardilar. Mana shu voqelik ichida Alloh Taolo Muhammad (saw)ga o‘sha xalq faxr va obro‘ topadigan narsa bilan bir turdan, bir toifadan bo‘lgan mo‘jiza ato etdi. Bu ular she’rlarini tuzadigan o‘sha harflar va iboralardan tuzilgan arabcha nutq edi, mo‘jiza va taqlid qilib bo‘lmaydigan (insonlar uchun takrorlash mumkin bo‘lmagan) narsa esa Allohning Kalomi edi.

Allah Ta’Aalaa sent Muhammad (saw) amongst a people who were eloquent and pure of tongue (i.e. in language). They had seasonal markets and fairs in which they would compete in respect to the purity, beauty and eloquence of their poetry. The winning poetry would then be written in gold and hung upon the walls of the Ka’bah which was their most sanctified and sacred place. The news would then spread and the tribes would gain pride and honour through this. Within this reality Allah Ta’Aalaa provided Muhammad (saw) with a miracle which was of the same kind or within the same category that they found pride and honour in. It was Arabic speech utilising the same letters and expressions that they would formulate their poetry from and it was the Kalaam (speech) of Allah that was miraculous and inimitable (impossible for humans to replicate).

Alloh arablarga Qur'onni bilan meydon o'qidi: ular unga o'xshash narsa keltirishga, hatto unga o'xshash bitta sura keltirishga chaqirildi. Alloh Taolo aytadi:

Allah challenged the Arabs with the Qur’aan by challenging them to bring something similar and like it and indeed even to just bring one Soorah that was similar to it. Allah Ta’Aalaa said: